In July 1991 Jeff Smith started Cartoon Books in Columbus, Ohio to publish his black & white comic book BONE. A humor book about the adventures of three cartoon cousins inspired by the work of Carl Barks and Walt Kelly. Each issue of BONE was actually a new chapter in what would eventually become a 1300 page single story, but in those early days, Smithâ€™s larger plans were known only to himself and his wife, Vijaya Iyer. The first few comics relied heavily on humor and adventure to keep readers coming back for more.
Grass root support for BONE started on the Internet. It was one of the first comics to benefit from the new network of comics web chat rooms that were springing up all over the globe. For the first time in history, â€œword-of-mouthâ€ could spread around the world at the speed of light.